Kaia Naturals, a prominent Canadian company headquartered in Toronto, stands as a beacon of commitment to producing top-tier beauty products adhering to the highest quality and purity standards.
The company was founded by Mary Futher, also known as Madame Sweat. She is a clean beauty industry expert with 20 years of experience—creator of the popular Takesumi detox charcoal deodorant.
Sarah Baheyeldin is the Marketing Director at Kaia Naturals, holding a Bachelor's Degree in Business Administration with a focus on Marketing and Brand Communication and Management.
At Webelocity, our developer undertook the formidable task of enhancing Kaia Naturals' online presence. This case study unravels the intricate challenges faced by our dedicated developer and the ingenious solutions implemented to transform the Kaia Naturals website into a beacon of digital excellence.
The journey began with critically examining Kaia Naturals' custom payment gateway plugin. Concerns loomed over its security and currency, prompting our developer to conduct an exhaustive review. Rigorous scanning of plugin files and meticulous code analysis ensued to ensure robust security and adherence to the latest industry standards. Furthermore, the developer identified missing critical functionalities such as card type detection and transaction ID inclusion. Promptly, our developer undertook necessary modifications, fortifying the plugin's capabilities and delivering a seamless and secure payment experience.
Kaia Naturals encountered challenges in their Zapier integration for syncing orders and payments with Quickbooks, leading to operational inefficiencies and feature gaps. We recognized the need for a more effective solution, so we recommended transitioning to the "MyWorks" software. Our team configured and optimized the new system post-transition, ensuring streamlined order management and precise financial tracking.
The "MyWorks" integration revealed inherent issues within the structure of Kaia Naturals' website, obstructing desired functionalities. Our developer embarked on a thorough assessment of these obstacles, systematically addressing each one. The objective was clear: make the website "MyWorks"-compatible. This endeavour encompassed rectifying design deficiencies and elevating overall website performance.
Serving both the USA and Canada, Kaia Naturals faced the challenge of maintaining distinct product versions with unique SKUs for each country. Two potential solutions emerged: creating separate websites for each country or employing a single website with a geolocation-based product display. The latter option was selected, and our developer executed the solution flawlessly. By duplicating products and implementing geolocation-based code, the website now seamlessly tailors its product offerings based on users' geographical locations.
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The existing website grappled with performance issues due to an accumulation of redundant plugins, extensions, and unoptimized images. We took proactive measures to enhance site speed and overall performance. This encompassed image optimization, meticulous plugin streamlining, and the resolution of various issues contributing to suboptimal Google PageSpeed Insights scores.
In addition to the primary tasks, we actively collaborated with Kaia Naturals to elevate the website's user interface. Frontend issues, including broken layouts, were rectified, while backend conflicts arising from plugin updates or redundant code were resolved. A robust security plugin was integrated to fortify security, ensuring a secure and dependable online shopping experience for Kaia Naturals' customers.
In summary, our partnership with Kaia Naturals stands as a testament to our unwavering commitment to delivering tailored solutions. By addressing complex challenges and optimizing website performance, we have played a pivotal role in elevating Kaia Naturals' online presence and enhancing the overall customer experience.
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