Platform selection becomes crucial when starting a new eCommerce store or planning to expand. The process of choosing a platform can be complex and daunting. However, please don’t fret; we are here to guide you. In this article, we will discuss the six most significant factors you must consider while choosing a B2B eCommerce platform.
The B2B eCommerce market is rapidly growing and can no longer be ignored. With major companies like Boeing and Amazon leading the way, customers are becoming increasingly comfortable conducting research and making purchases online (75% of B2B buyers state that eCommerce sites are more convenient than interacting with sales representatives). Businesses worldwide are looking for ways to shift their operations online.
Choosing the right platform is imperative to ensure a successful transition to the eCommerce market. However, this has become a challenge for many businesses. 20% of them have expressed intentions to discontinue their current platform, with an additional 10% already migrating to a new one. Developing and customizing a new platform can be costly, which might not be feasible for some businesses.
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