Analytics & CDP
Designing and implementing a customer and event-driven dataLayer, and defining requirements for it
Installing and managing Tag Management Systems (TMS) on both browser and server-side
Developing a plan for migrating tracking scripts
Configuration and customization of analytics platforms such as Google Analytics or Adobe Analytics.
Configuring marketing scripts and tracking events for tag management systems, such as Google Tag Manager.
Establishing tracking for shopping behaviour funnels and checkout steps.
Setup assessment
dataLayer and Tag Manager auditing.
Audits of transaction tracking coverage.
Preparing an analytics audit report.
Implementing improvements based on the findings of the audit.
Assessing the accuracy of marketing platforms tracking such as Google Ads tracking, affiliate marketing tracking, etc.
Data warehousing & modern data stack
Building modern data stacks infrastructure such as data pipelines, data warehouses and data lakes, including data extraction and integration
Data mapping & data transformation.
Creating data visualizations and BI dashboards
Monitoring data flow and generating reports to answer business questions
Marketing tracking APIs
Implementation of conversion API.
Tracking Google Ads conversions and setting up dynamic remarketing
Implementing conversion tracking and dynamic remarketing for ad platforms such as Google Ads and Microsoft Ads
Migrating in-line hardcoded marketing scripts to a tag manager
Tracking affiliate platforms conversions such as CJ Affiliate, ShareASale, Rakuten, etc.
Configuration of scripts for other marketing platforms in a tag manager.
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