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What Level of Data Maturity Has Your Company Attained?
Maturity
No analytics
Basic
What happened?

Descriptive analytics

  • Innovative analytics solution
  • Partial data sets
  • Defined reports
  • Passive reporting
Intermediate
When, where, and how happened?

Diagnostic analytics

  • Customized analytics solution
  • Integrated data
  • Reporting and visualizing KPIs
  • Proactive reporting
Advanced
Why?

Integrated analytics

  • Centralized data storage and management with CDPs
  • A single source of reliable data
  • Segmenting customers based on their data
  • Transforming and filtering data
  • Reporting real-time performance and alert systems
  • Advanced data analysis and statistical modelling
Proficient
What will happen?

Predictive analytics

  • Machine learning
  • Forecasted modelling, such as forecasting sales trends
  • Predictions
  • Potential risk modelling
Expert
How to make it happen?

Predictive analytics

  • Creating virtual models
  • Optimizing offerings and pricing strategies
  • Risk management
  • Optimizing business performance
Value and importance of analytics in making decisions
Value and importance of analytics in making decisions
No analytics
Basic
What happened?

Descriptive analytics

  • Innovative analytics solution
  • Partial data sets
  • Defined reports
  • Passive reporting
Intermediate
When, where, and how happened?

Descriptive analytics

  • Customized analytics solution
  • Integrated data
  • Reporting and visualizing KPIs
  • Proactive reporting
Advanced
Why?

Descriptive analytics

  • Centralized data storage and management with CDPs
  • A single source of reliable data
  • Segmenting customers based on their data
  • Transforming and filtering data
  • Reporting real-time performance and alert systems
  • Advanced data analysis and statistical modelling
Proficient
What will happen?

Descriptive analytics

  • Machine learning
  • Forecasted modelling, such as forecasting sales trends
  • Predictions
  • Potential risk modelling
Expert
How to make it happen?

Descriptive analytics

  • Creating virtual models
  • Optimizing offerings and pricing strategies
  • Risk management
  • Optimizing business performance

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